Simone, founder of Sims Sweets since 2019, turned her hobby into a profitable venture. Five years later, her business has thrived with over 67k social media followers, 3 million reel views, online cake decorating classes, a global Cake Academy, and online.

Josh is a finalist of the 2023 Great British Bake Off, where he captivated audiences with his impressive array of showstoppers and painstaking attention to detail.

Marc is a Spanish creative pastry chef and luxury wedding cake designer based in Paris with more than 10 years of experience in the world of creative pastry.

Lea, our 'Bake it WOW' Ambassador, also known as The Blondie Baker®, has over 15 years of experience in the baking world, Lea describes herself as a natural baker and turning food into edible art!

Nathasja, a cake artist and teacher from the Netherlands. Known as Flappergasted Cakes & Next Level Cakes, Nathasja’s sculpted and realistic cakes demonstrate her excellent use of colour and texture to bring her creations to life.

Sabine adds a touch of glamour to all of her cakes and edible creations. She has perfected the sparkling sugar sheet technique and her signature piece is her customisable high heel sugar shoes.

Our first 'Rising Star Ambassador' and founder of Rose Petal Bakes.