Recently you may have noticed that we have made changes to the labelling on the Sparkle Range pots. We would like to explain the reason for this.
Around 3 years ago when Rainbow Dust Colours first launched their range of 70 non-toxic glitter colours, we were aware that some other companies called these glitters “edible”. Such claims for these glitters are irresponsible and come with risks of prosecution from trading standards for false claims and misleading the retail public. With this in mind, Rainbow Dust Colours labelled their glitter (Titled “The Sparkle Range”) as “non-toxic, for decoration use only”. This has been fine for the last 3 years, until recent months where there seems to have been an uprising of smaller companies promoting like glitters again as “edible”. With other companies having packaging ranging from subtle disclaimers to blatant use of the term “Edible Glitter”. What this has led to is mass confusion amongst the public. We ourselves are taking many calls each week with people asking if our glitter is edible, this enquiry has spread to local trading standards. We ourselves have never promoted the glitters as edible and trading standards are fully aware of where the faults lie. However, due to the scale of enquiries, trading standards have requested that Rainbow Dust Colours, along with all the other companies selling “non-toxic” glitter change their labelling to make it 100% clear.
Rainbow Dust Colours now label their glitters as “non-toxic glitter. Not to be consumed”. These new labels are now rolling out in to the general public and as we understand, ALL other companies selling their variations of non-toxic glitters will also be labelling their products with similar statements.
We hope this explains the reasons behind our actions and would like you all to know that we have and always do label our products accurately. Please remember if a company tells you they have “edible glitter” (and it looks like our sparkle range glitters) make sure you can obtain bonafied spec sheets confirming all ingredients. If in doubt, pass them to your local trading standards officer for labelling questions.
The Rainbow Dust Team